FIT, FABRIC, AND FUNCTION.

Our design philosophy is simple, and relies on three major principles: fit, fabric, and function. 

FIT

Our garments must fit perfectly. A wide shoulder and tapered waist is a hallmark of our signature style for tops and outerwear. It offers an athletic but relaxed silhouette to the wearer. 

Likewise, our pants and trousers typically offer plenty of leg room, but doesn't compromise for a well shaped seat. We create the visual appearance of well defined legs through the use of a high rise and wide, straight cut leg. 

By working with, and not against, your natural body, our garments are incredibly flattering, with the precise, clean lines of fine tailoring and the robust feeling of armor.

FABRIC

Fabric is the foundation for any great garment, and our fabrics are carefully curated for their functional properties and aesthetic value.

We always opt for natural fabrics, such as wool, cotton, or linen. This is because natural fabrics are generally unparalleled for comfort and function. They offer superior breathability, temperature regulation, and texture that cannot be replicated by inferior petroleum based fibers such as polyester, elastane/spandex, nylon, or acrylic.

We typically rely on fabrics with a deep and rustic color palette for its earthy and rich qualities.

FUNCTION

Garments must be functional.

They must have room to breathe, move around, and feel comfortable to work or live every day in. 

After all, the garment you will wear the most and keep the longest will be the one that is most functional and practical for your lifestyle.

THE TAKEAWAY

As our customer, you will be pleased to find that each and every one of our garments fully carries these design principles. Take care of your garments, and they will do the same for you.

PRODUCTION

Everything is designed here in Modesto, California. We rely on vintage clothing, art, or the natural beauty of the world as a muse for our garments.

Designs take anywhere from 8-24 months from concept to completion. Designs sometimes simply don't get done on time or don't make the cut for various reasons, supply chain issues, quality standards, imperfections that cannot be addressed. We refuse to put out trendy items, rushed designs with imperfections, or other nonsense. No bullshit will EVER be sold at this store.

MANUFACTURING

Our garments are primarily produced internationally, but we are hoping to soon start producing small batches of domestic garments to support local manufacturing efforts. 

We work with Business Social Compliance Initiative (BSCI) production facilities overseas to ensure that our garments are made with safe, ethical labor practices and adhere to environmental standards. 

MANUFACTURING GOALS

Our major goal is to eventually work with or own a production facility domestically, in order to promote domestic manufacturing and provide jobs locally.

However, we emphasize that there is no such thing as "zero emission" new clothing production. Everything that must be made new will leave its own mark on the planet. Clothing should be purchased with regard for the environment, infrequently and methodically. As such, our clothing is produced in small batches, with limited drops and quantities throughout the year. We carry an utmost commitment to reducing our waste as well as giving back to the environment.

A very special thanks to our production teams, who are wonderful to work with.